Infocomm rebrands itself to AVIXA (The Audiovisual and Integrated Experience Association)

Infocomm International has become AVIXA.

For the past four years Infocomm has been working on a re-branding effort and this week they announced their new brand AVIXA The Audiovisual and Integrated Experience Association.

As the brand changes, some things (notably their biggest trade show) will remain InfoComm.

From their press release:

AVIXA’s trade shows worldwide, including the North America show, June 2-8 in Las Vegas, will continue to operate under the InfoComm name.

“This is an exciting time for our industry and for the advancement of audiovisual solutions across a wide range of customer experiences,” said David Labuskes, CTS®, CAE, RCDD, Executive Director and CEO of AVIXA. “Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world. AV experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.”

In recent years, AVIXA’s members have evolved to offer much more than audiovisual products and systems. Their innovation and attention to customer requirements has led to an industry of solution providers that use audiovisual technology to create outcomes. AVIXA membership has grown to include experiential designers, content creators, IT companies, and users of AV solutions across a growing cross section of markets. AVIXA’s 2017 InfoComm show in Orlando last June attracted a greater share of AV customers than in any other year.

If you are intersted in reading more, the press release can be found here.

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